PROMOTE YOUR BRAND

Promote Your Brand

Online, if you want to be known as an expert, all you have to do is to claim 

to be an expert and then help others with your expertise. People learn who 

you are by interacting with you and can make up their own opinions about 

you and your company. The interactivity and the ability to reach people all 

around the world for very little money is what levels the playing field 

between companies and individuals. Information isn't as segregated as it 

once was, and it's also quite a bit more transparent. Now, no matter how 

much a big company spends on promoting some defective product, odds are 

that there will be numerous online complaints that are easily accessible and 

that dissuade new customers from purchasing a defective product. In the 

same vein, if you have a spectacular brand and some wonderful product or 

service, you can promote the brand and the positive vibes by sharing that 

information online to attract new customers.

WHAT YOU SHOULD DO ONLINE

There are a few places online that you can leverage to get the most positive 

publicity with minimal effort. You could spend a lot more time plastering the 

World Wide Web with your own press release, but ultimately, as a business 

owner, you just don't have the time to do too much promotion. Even if you 

can do the following list, you should seriously think about hiring a company 

or an individual to help you publicize your offerings online in a manner that 

will get you more exposure.

 Online business cards 

Replace your paper cards with a digital version that allow you to share 

it much more easily online.

 Digital resumes 

If your personal experience is important to your business, be sure to 

update archives with your personal digital resume.

 Portfolios 

You might have a freelance company or be a solopreneur who is 

interested in showing off some of your work via your online portfolio.

 Website 

This can be a formal site or a blog, as long as it is a central place to 

show people who you are and what you're up to with your business.

 Social networks 

These include Facebook and Twitter and are great for getting traffic 

back to your site.