Branding With Social Networks
Social networks are great for personal and business branding. Each social
network has its own strengths and weaknesses. They all attract different
demographics too. LinkedIn attracts professionals in established careers,
MySpace attracts a teen crowd, and Facebook attracts young professionals
just coming out of college and getting into the workforce. Business owners
can get online and brand themselves for different audiences, depending on
who is their core demographic of buyers.
HOW TO BRAND ON SOCIAL NETWORKS
Profiles are the first place that you can brand on social networks. They are
personal snapshots of your likes and dislikes. They can include the groups
you join on Facebook, books and movies you've enjoyed, what types of
relationships you are looking to make on Facebook, and photos of yourself.
Remember that photos are a particularly powerful means to brand yourself,
and they can help or hurt you. Don't include photos where you are in an
embarrassing position or that can change the image someone has of you or
your company.
Do include images of your business logo. Do add your blog to the
NetworkedBlogs application so that others can see it on your profile. The
more friends you have in your niche brand, the more people will associate
those qualities with you. If you want to be known as a savvy Internet
marketer who can help others with social networking, then you might want to
link to people who have that as their main topic of interest or who have
joined groups on that niche.
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