own a blog or website

Blog Or Website

Owning your own website is critical to branding online. Whether the site is a 

strict HTML site, an e-commerce site, or a blog, it doesn't matter. The one 

thing you want to make sure of is that you own the rights to the content of 

the site and that it centralizes all of your activities for that niche on one site. 

If you have multiple niches online, then you'll have multiple websites. It's 

important to consider the type of website you want, how often you intend on 

updating the content, and what sort of domain name best conveys your 

brand.

DOMAIN NAME REGISTRATION

As mentioned earlier, be sure to pick a good domain name. Don't include odd 

characters like hyphens, as they can throw people off. A three-word domain 

name is a good choice, since most two-word domains have already been 

taken. However, if you can get a smaller domain name, that’s all the better, 

even if you have to pay for it. You want a top-level domain name instead of a 

site that gives you a sub-domain on their server. This gives your brand a 

more professional image and helps people to remember you better.

WORDPRESS.ORG

After you've picked a hosting company, you have to decide what type of 

website to create that will be used to brand your presence on the Web. If 

you're a professional consultant or freelancer, a blog is a great way to 

personally introduce yourself to others online. Blogs have gotten so 

sophisticated over the years that many company sites are also using blogs 

within their content. 

You can easily have your hosting company install a copy of Wordpress.org on 

your site. This can be customized with multiple templates to give you a 

professional appearance in a very short time. Just be sure that you aren't 

using the community called WordPress.com if you want a top-level domain.