A PLANNED EMAIL CAMPAIGN
Set up planned email campaigns using a service like AWeber.com. You can
offer the same type of casual, informational style that is popular with social
networks, but include links to your products and offers. Include branding
information like videos and applications that can help people understand
more about you and your company. Always mix in free branding offers with
sales offers. This way, when they open an email, they don't expect that
they'll be sold every time. People just don't like that. It's like answering the
door to a pushy salesman. However, if they find that you give away free
information about 50% of the time that might benefit them, they’ll be more
likely to open that email.
Try different branding subject headlines in different emails and run split
testing to see what gets a better reaction. AWeber.com will give you
statistics on open rates and click-through rates. Once you start to watch the
results of your branding efforts, you have to have direct feedback on what is
working and what is not. It will tell you how to tweak your marketing so that
your message becomes more appealing every time you send out a new
email, increasing brand awareness and sales at the same time.
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