PORTFOLIOS

Portfolios

Portfolios provide a visual and audio way to influence someone with your 

brand, not just with written text. A good portfolio has samples of your best 

work for new customers to review before making a buying decision. Artists 

have long used paper portfolios to get into the best schools and to show new 

customers their work. Digital portfolios can include anything from 

photography snapshots of offline work, music .jpgs, and video content. It 

doesn't have to be just about your written work. The more you wow and 

dazzle your viewer, the more likely they are to buy from you.

EXHIBIT YOUR NICHE

The sample within your portfolio should be used to showcase your brand. 

What is your niche and what makes these pieces representative of your 

expertise? If you're a musician with a specific style, you might want to 

showcase that style to attract more work. If you're a writer with a talent for 

specific niches or styles of writing, be sure to include pieces that reflect that 

information in your portfolio. When trying to project your brand online, don't 

mix it with too many other styles or niches that aren't related to your own 

brand. This just dilutes the power of your portfolio and leaves people 

confused about who you are and what you are offering. Try to stay within 

your niche of expertise and try to send a strong message that you excel in 

this area.

SITES WITH PORTFOLIOS

You can include your portfolio on freelance sites, like GetAFreelancer.com 

and MySpace.com. Some sites do better with different audiences, and it's not 

unusual to have one portfolio in one area be different from another portfolio 

to cater to different audiences. For instance, MySpace.com caters to a 

younger audience, and their style is more bold than professional places like 

GetAFreelancer.com. However, this is just the audience that buys music and 

loves to experiment with musical styles and videos. You might put music on 

here that appeals to this demographic and include different music in a 

different portfolio elsewhere. Match the portfolio to the site you're posting 

on.