Facebook is a little harder to gain a following. It also tends to be more
complex in terms of the amount and the quality of content you can add.
While this means that you can brand far more effectively, it's to a smaller
audience. You can also set up a sales page on Facebook for a company and
advertise it to the entire Facebook audience based on the demographics that
you choose within the program, called SocialAds. This allows you to brand
outside your immediate circle of friends, although it does cost to utilize this
advertising format.
By using Selective Twitter or Ping.fm, you can send some of your tweets to
Facebook, but you need to take care not to update Facebook as much as you
update Twitter. People will want to hear less from you if you spam their news
feed with your Twitter updates, and that's one of the main differences
between branding on Twitter and on Facebook. On Twitter, you can talk on
and on and no one cares, but if you try that on Facebook, people will drop
you and many won't tell you why. It's a more intimate setting, and no one
likes a bore.
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