Email Campaigns
Once you have a large following around the Internet, it's time to take your
branding to a more personal level. You will want to try to harvest as many
email addresses as you can in your activities and get permission to market to
these people directly. Once you have that, you will want to establish an email
marketing campaign that starts to show people on a one-to-one basis what
your company or your products are all about.
YOUR EMAIL SIGNATURE
The first place to brand within email is by way of automatic signatures. If you
don't have one set up to point people to your website, to your offer of the
week, or to a personal biography, you are missing a great opportunity to
brand. If someone contacts you for anything, it's the perfect opportunity to
sneak in some information on your private brand via the automatic email
signature.
YOUR INTRODUCTORY EMAIL
Twitter will allow you to automate direct messages to people who follow you
via direct messaging. You’re on your own with Facebook. Either way, you can
join SocialOomph and send out direct messages for each person who follows
you, giving them an introductory message that shows more about you and
your brand to them. Every introductory email should seek to contribute value
and to not sell anything.
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