Next, it's important to portray the personality and qualities that you want to
associate with your brand in personal interactions on the site. One of the
newest trends is to make an introductory video thanking people for being
your friend on Facebook and telling them more about yourself. You can add
this link to their profile as a way of saying hello when they befriend you.
Use status updates wisely to promote your brand and offerings. Don't just
use it as an easy way to spam people. In social networking, you have to seek
to add value to be a brand with integrity. Heavy-duty commercialism is
frowned upon, and you don't want to be known as someone who promotes
himself/herself too much. Instead, you can offer value and still generate
brand awareness by offering helpful hints and links to informational content,
even if it's not your own. People will associate it with your brand, and it will
contribute to the community at the same time.
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